Every year, masses of DVD sales are lost because the steps retailers take to protect the product from theft have erected massive barriers to sales. Ironically, the decent, law abiding consumer we want to attract is being put off by measures aimed at petty criminals.
It has become too risky to have live product on the shelves so we have hidden it behind plastic safers, glass cases or under lock and key behind counters.
Red Tag Case Slots
An AM Red Tag
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But Red Tag™ is about to turn this frustrating merchandising situation on its head.
A Red Tag™ DVD case looks the same as a standard Amaray case. However, upon closer inspection, you can see a slot on the non-hinged side, into which the Red Tag™ is pushed.
Red Tag™ locks the DVD in place, houses the normal security tag and clamps the box tightly shut. Any attempt to use brute force to open the case will usually damage the box and disc, eliminating or reducing any black market resale value.
Red Tag Inserter
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Red Tag™s are made from ultra-strong, glass-reinforced nylon. AM, EM and RF versions are available. To insert the tags perfectly every time, the Red Tag Inserter can used, however Red Tags can be inserted quickly and easily by hand. This is lockable to help prevent unauthorised use and instantly reactivates AM tags if they have been disturbed by a magnetic field. The Red Tag De-Tagger makes removal of the tags simple and fast.
Over time, AM Tags can become deactivated by accident. Amaray's Reactivator device when used periodically guards against this. All you need to do is drop the AM Red Tag through the hole in the centre and the tage becomes reactivated.
Red Tag Mini Detagger
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Red Tag Reactivator
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But Red Tag™ isn’t simply a way of safely displaying live merchandise. Trials have proved it can increase sales from 50% to 200%, and it was probably no coincidence that Australia, the fastest growing important market, is predominately Red Tag™.
This is because Red Tag™ encourages impulse buying, allows proper browsing, increases back catalogue sales and permits more product (reducing out of stock situations) – and a greater range – to be displayed.
All this, and reduced retail labour costs, and yet Red Tag™ costs no more than a standard Amaray case, runs down the same replicator lines and is packed in the same way.
Transforming retail sales has never been so simple.
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