home > red tag retail

As part of a sensible, holistic approach to security, Red Tag is an extremely effective way of not only reducing theft but also increasing sales.

Put yourself in the shoes of someone wanting to buy DVDs.

In store, you walk past the sign telling you the policy on prosecuting thieves. Then, studied by the CCTV camera, you begin to browse.

The first DVD you pick up looks great. You can just read the sleeve notes if you squint through the grubby plastic safer or try to guess what the words are underneath the security-sticker.

Then you see another that takes your fancy. This time the box is empty. The DVD itself is behind the counter. You can queue for it later.

Your next choice is very exciting. All you need to do is ask the security guard to get the keys to the glass case it's locked inside.

Do you feel the urge to buy disappearing?

The big news is there's a new kind of DVD case that removes all these barriers to sales without compromising security.

It looks like the Amaray case you're using now but it features a slot into which a remarkable device is pushed - Red Tag.

Red Tag locks the DVD in place, houses your security tag and clamps the box tightly shut. But that's not all.

In trials, it increased sales by between 50% and 200%. Why? Because it encourages impulse buying, increases back catalogue sales and allows more product - and a greater range - to be displayed. It even cuts queues. All for the same price as a standard Amaray caseothing to put you off contacting AGI Amaray now.

Why Red Tag?

• Rates of theft in film and music retailing are alarmingly and unacceptably high.
• Anti-theft counter measures have created barriers to sales, slashing sales volumes and retailer profits.
• They involve repackaging product, reduce shelf space and increase labour costs.
• Designing a retailing environment with thieves in mind actually creates a culture that puts people off buying.
• Tackling part of the problem doesn't work - a holistic approach was needed to crack the problem once and for all.

What is Red Tag?

• A simple but strong red plastic security tag that is inserted into the new Amaray box design.
• Comes in all main security formats - AM, RF and EM.
• Slides under the disc hub, locking the product in place. *Clamps the box tightly shut so the box cannot be opened unless excessive force is applied.
• When excessive force is applied, box is deliberately designed to break with a loud cracking sound.
• Product may fracture. Box ruined. Black market value destroyed. Otherwise known as 'benefit denial'.

Sensible Implementation: While being a very innovative system, the success of Red Tag depends on your individual store environment and can only work in conjunction with other security systems. Our advisors will be happy to work with you to achieve an appropriate strategy, for your specific situation and circumstances.

RED TAG can only be as successful as the environment it is working in.