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Games are expensive and exciting products for the consumer and also for thieves. Retailers are therefore forced to take measures to control theft, through various loss prevention strategies, though unfortunately for the retailer and games studios these mean reduced sales, and greater costs for the retailer making the category less profitable, which can lead to reduced shelf space.
PS3 now comes in a RedTag format, allowing live display of product in the best possible way, avoiding the need for Masterbagging (behind the counter), systems or safers/keepers (clunky polycarbonate security boxes that produces are placed into taking 30% extra shelf space).
Retail trials show the RedTag will increase sales by as much as 20% compared with these merchandising systems through, impulse buying, better merchandising, and reduced out of stock situations. That’s why some of the world’s leading retailers in Germany, Scandinavia, Australia, New Zeeland and the UK use RedTag along with thousands of rental stores across the globe.
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