Concept Development

Working closely with our customers, we transform new or existing concepts into packaging that excites consumers and embeds life into a brand.

Packaging goes beyond functional product requirements and acts as a valuable tool for brands, embedding and delivering key messages to its target customers. Our understanding of consumers; their behavior and purchasing trends, blended with marketplace knowledge ensures we develop innovative packaging that is exciting, current and relevant.

Our team of technical designers and engineers focus intensely on satisfying design requirements before moving to prototype tools and production. 

Understanding all stages of concept development, we also review:

  • The design and its ability to be injection molded efficiently
  • Material optimization to decrease cycle time and unit cost
  • Prototypes and models for testing, trials and modifications
  • Mold flow analysis to define tooling specifications
  • Assembly and decoration requirements
  • Automation, if applicable.

We can convert your brand's spirit into an ideal pack, a physical, functional container that accurately reflects the desired positioning.

Making a difference | It's what we do

Amaray concept design

Contact Us

If you are looking to launch a new product or innovative pack into the market place, our exceptional and unique service will truly make the difference, establishing you a long-term plan to deliver success and profitability. Let's talk.

Case Studies

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