Concept Development

Working closely with our customers, we transform new or existing concepts into packaging that excites consumers and embeds life into a brand.

Packaging goes beyond functional product requirements and acts as a valuable tool for brands, embedding and delivering key messages to its target customers. Our understanding of consumers; their behavior and purchasing trends, blended with marketplace knowledge ensures we develop innovative packaging that is exciting, current and relevant.

Our team of technical designers and engineers focus intensely on satisfying design requirements before moving to prototype tools and production. 

Understanding all stages of concept development, we also review:

  • The design and its ability to be injection molded efficiently
  • Material optimization to decrease cycle time and unit cost
  • Prototypes and models for testing, trials and modifications
  • Mold flow analysis to define tooling specifications
  • Assembly and decoration requirements
  • Automation, if applicable.

We can convert your brand's spirit into an ideal pack, a physical, functional container that accurately reflects the desired positioning.

Making a difference | It's what we do

Amaray concept design

Contact Us

If you are looking to launch a new product or innovative pack into the market place, our exceptional and unique service will truly make the difference, establishing you a long-term plan to deliver success and profitability. Let's talk.

Case Studies

View Project

Related News

Amaray feature in The Parliamentary Review 2016-17

The Parliamentary Review is a series of independent publications launched annually in the...

Sharing our intelligence on customized and engaging packaging to...

It is our belief that good design improves the quality of life. By understanding consumer...

Amaray shortlisted for Community Award

We are delighted to announce that our Corby facility has been successful in reaching the...

An attractive proposition for new product creation and...

Amaray Corby retains ISO9001:2008 accreditation. The ISO 9001:2008 standard was...

Good Neighbor Expo

The 2017 Chamber Good Neighbor Expo was held on March 8, 2017 at Pritchard Community...