Concept Development

Working closely with our customers’ we transform new or existing concepts into packaging that excites consumers and embeds life into a brand.

Packaging goes beyond functional product requirements and acts as a valuable tool for brands, embedding and delivering key messages to its target customers. Our understanding of consumers; their behavior and purchasing trends, blended with marketplace knowledge ensures we develop innovative packaging that is exciting, current and relevant.

Our team of technical designers and plastic engineers focus intimately on satisfying your requirements before moving to production. With a philosophy to 'Make Good Things, Better' we are relentless in our approach to satisfy consumer and supplier demands.

Understanding all stages of concept development, we also review:

  • The design and its suitability to manufacture
  • Early prototypes and models for testing, trials and modifications
  • Mold flow analysis to define tooling specifications
  • Assembly and decoration requirements
  • Automation, if applicable.

We can convert your brands spirit into an ideal pack, a physical, functional container that accurately reflects the brand’s desired positioning.

Making a difference | It's what we do

Amaray concept design

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If you are looking to launch a new product or innovative pack into the market place, our exceptional and unique service will truly make the difference, establishing you a long-term plan to deliver success and profitability. Let's talk.

Case Studies

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